The pandemic forced us all deeper into the digital era in 2020, especially in customer service, sales and marketing. Today, the purpose of marketing is the same but the channels of marketing have changed.

With the evolution of digital marketing and advertising, it has become easier to focus on and target your specific audience.

The digital marketing scene is very dynamic. Lately, it has been evolving and providing exciting opportunities. With the understanding of these various platforms and tools, marketers can use their content to convert leads to sales.

It is very important to choose the right strategy according to your niche. Having an effective digital strategy can take your business to the next level. If you are asking the question, “But, where do I start?”

Here are some simple emerging strategies that you can use in 2022:

 

Video Advertising

Video advertising is the use of video to promote your products and services. Video advertising used to be very expensive when the only option was TV.  Not only that but the reach and targeting were very broad.  Because of this, video advertising used to be inaccessible to small businesses.

Today there are many options such as: Youtube, Facebook, Instagram, TikTok and others.   These options provide more focused targeting and much lower costs.  Both in video production needs and advertising spending requirements. 

As a result, video advertising has become the number one option for small businesses.

A well curated video can help build customer rapport and increase brand awareness

According to Hubspot, “54% of consumers want to see more video content from a brand or business they support”  (Hubspot 2018)

Video Advertising gives you the possibility to create viral ads.  This is because they’re very shareable!

 

Mobile Friendly Website Design

Mobile internet usage continues to be on the rise.  In most industries, your customers are more likely to view your website on their phone, than on a computer.

We recommend you optimize your website for viewing on mobile devices. If your website is hard to navigate on the phone you could be losing customers.  Improve mobile user experience and boost revenue.

 

Search Engine Optimization

Search engine optimization (SEO) is the act of improving your website’s rank on search engines.  Ranking higher on page one of search engines, can lead to a major increase in traffic to websites.

SEO is a core component of digital marketing because search is one of the key ways to navigate the internet.

Improving a website’s rank involves a variety of techniques and strategies, such as:

  • Keyword Research
  • Metadata Optimization
  • Content Optimization
  • Quality Inbound Links
  • Mobile Friendly Enhancements

The main downside to SEO is it can take time to rank and improve your ranking position.  This is where Search Ads can be a good place to start.

 

Search Ads

Search Ads focuses on paid campaigns to get results faster than SEO. Instead of waiting to rank on your keywords, you can display on page 1 for the right price. 

To run successful Search Ads, you have to perform these activities:

  • Keyword Research
  • Negative Keywords
  • Budget (Number of clicks per day and cost per click)
  • Landing page building
  • Conversion tracking

 

Social Media Marketing

To increase your brand’s presence, you need to have active profiles in various social media platforms.

According to Statista, 70% of the U.S. population has at least one social media profile.

Content is still king. The content you put out on your platforms should represent your brand’s voice.  It should also be interesting to your audience.

 

Social Media Advertising

Social Media Ads is still a great way to get in front of your target audience.  Social Media Advertising offers advanced audience targeting.

There is some prep work involved to get a campaign setup. To get your targeting correct, you should do some planning. Create a list of your audience demographic values.  Use this data to create different audience types and see what works best.

To create your social media plan, we recommend to:

  • Choose a platform
  • Target the right audience
  • Create a strategy
  • Create Landing Pages & Ads
  • Split Test to find what works best

Social media advertising works better when you’re organized. Focus on finding opportunities which others haven’t found yet.