A website is more than a “placeholder”. If designed correctly, a website becomes a powerful customer conversion tool. Leaving out the “small” details, can make a big difference between visitor conversion and visitor bounce. Here is our list of the five website “No-No’s” that kill conversion.
1. Slow Load Time
Every second counts. Slow load times impacts the time visitors spend on your website, which directly affects conversion rates. However, user experience and time spent on your site is not the only reason you should improve load times. It also matters for search engine ranking.
2. Difficult to Read Content
Website visitors want to learn about your company, products, and services to see if they solve the problems your visitors face. If your content doesn’t offer solutions to their problems in simple language, they will move to the next website. Your content should educate your visitors about your company, and let them know that you offer solutions to their problems. Avoid wordiness.
3. Not Mobile Friendly
Offering a mobile-friendly website is a MUST. More and more people are searching on their phones and tablets. Offer these visitors a great user experience. Beyond the user experience, having or not having a mobile-friendly website can affect your search engine ranking.
4. Confusing Link Text
Sometimes the simplest things can affect conversion. Having confusing link titles can significantly affect the likelihood of visitors clicking the links. Just like content, link text should be simple, and offer visitors clear information about the page they will land into.
5. No Calls to Action
A website without a call to action, is like a sales pitch without a closing strategy. Take every opportunity you have in your website to direct your visitors to your desired call to action. Visitors should no have to guess “what is the next step?” Make it easy for customers to call, click or buy.
The difference between visitor bounce and visitor conversion is the same as the difference between a lost sale and a gained sale. At RK Answers, we optimize your website for conversion. If you are looking for a website that converts visitors into customers, contact us today for a free consultation.
