A website offer multiple benefits, one of them providing your customers the option to find your business online at any time of day or night. Having a website should be part of the marketing strategy for every business. It is surprising to know that nearly half of small businesses nationwide operate without a website, according to a new survey of small business conducted by Clutch, a B2B research firm.
It is also surprising the high percent of small businesses who created a website when they opened and have gone for years with the same website, not realizing that the tech revolution took place and is evolving fast, obligating us to stay up to date if we want to survive in the online market.
To be brief we are sharing five of the several updates that will benefit your website:
- Update your site to be responsive aka mobile-friendly
More than 50 percent of searches online are done on mobile devices. If your website is not responsive to mobile devices, it makes it more difficult to navigate while on a mobile device. Consequently users give up and move onto your competitor. In today’s market, having a website that is not mobile responsive, makes your business look archaic or obsolete. - Update the design
Having an old outdated website layout and presentation also gives the impression that your business is obsolete. After all, your website is your company’s public face. It is what influences your visitors to either buy or leave. It is well known that: the first impression is the one that counts. You need to impress your visitors within the first 10 seconds they land in your web page. Having a fresh design can help do that. - Add a contact form
Having a well prepared contact page is of great importance, so often we make searches for services or products and land on a website that has poor contact page or none at all. Adding a contact form allows a visitor to send an inquiry with utmost ease. - Update the website content
Alongside the design, the content is also apart of what helps create the users overal impression of your company. It is important to keep the content accurate and up to date. You have the opportunity to provide useful information about your business and services, that show the value of your products or services. Precise and relevant information is what visitors are looking for. - Keep up with the search engines
The search industry never stop, the search engines periodically set new rules that determine how the criteria to rank on page one. Search engine optimization commonly known as SEO is to be performed ongoing. It requires an ethical SEO expert, as unethical techniques can get your website penalties from search ranking. SEO is a combination of art and science and requires someone who understand the search engine algorithms.
If you are looking to update your website give us a call and we will give you a free consultation on how we can improve your website and your online presence. We have been designing websites and performing search engine optimization for various industries, since 1999.
