Are you scaring away your potential customers without even realizing it? There are certain things that businesses do that can turn off customers and drive them away. As we end October, many people are getting into the Halloween spirit. For business owners, this is a good time to reflect on how your business may be scaring away potential customers.
Here are four ways you may be frightening away customers without even realizing it:
1. Low Google Review Score (Especially Less Than 4 Stars)
When running a business, it’s important to pay attention to your online reviews. A low review score can scare away potential customers. Just a few bad reviews can have a negative impact on your bottom line. There are a few things you can do to improve your review score, but it’s important to act. The longer you wait, the more damage that happens.
2. Ad Content is irrelevant to your target audience
It’s important to be aware of the tone and content of your advertising. You want to make sure that your ad is relevant to your target audience, and that it doesn’t come across as too pushy or “sales-y”.
Unfortunately, many businesses make the mistake of thinking that their ad needs to be jam-packed with information to be effective. This often has the opposite effect, as potential customers can feel bombarded and even put off by an overloaded Ad.
It’s important to strike a balance between providing enough information to interest potential customers without overwhelming them. Also, your ad should be clear and concise, with a focus on why your product or service is the best solution for the customer’s needs.
3. Your Ad Content and Landing Page Content Doesn’t Match
If you’re running ads to promote your business, it is important to make sure that the content on your landing page matches the ad content. If there is a discrepancy, it can scare away potential customers.
For example, if you’re running an ad for a sale on your website and the landing page doesn’t mention the sale. You would have your customers feel fooled and they would click away.
If you’re promoting a specific product on your ad, and the landing page doesn’t include that product it causes confusion among your customers and they may not buy anything. In short, make sure that your ad and landing page content match to avoid scaring away potential customers.
4. Your Landing Page Content is too wordy
In today’s age of short attention spans, it is more important than ever to make sure your content is concise and to the point. If your landing page has too many lengthy paragraphs, you may be driving potential customers away.
Studies have shown that people are more likely to engage with content that is easy to scan and digest. So, if you want to keep people on your page, it is important to make your content skimmable. Use short sentences and bullet points to break up your text. Highlight the most important information.
When it comes to creating effective landing pages, one of the most important things to keep in mind is that less is often more. If your page has too much text, it can be overwhelming for visitors and make them click away before they even have a chance to learn about your product or service. Instead focus on creating concise, catchy headlines, and use bullet points that highlight the benefits of your offering.
Also include a strong call-to-action that motivates them to take the next step. By keeping your landing page content clear and to the point you’ll stand a much better chance of converting visitors into customers.
All these scare away potential customers and result in fewer new customers. If you want to increase your sales, it is important to make sure that you work on these areas.
Are you making any of these mistakes? Let us help you correct them so that you can start seeing an increase in sales.